Artificial Intelligence & Machine Learning Application - Part 2

We would like to use few datasets, based on our current projects, and leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to apply the latest AI and machine learning techniques to our dataset to gather new insights that our organization can leverage. We would like a group of students to analyze datasets, apply AI, ML and data modelling techniques, and come up with some potential applications for how we can apply AI within our organization. This involves: Conduct background research on existing products, services, domains & dataset. Conduct research into the latest AI and ML techniques and how they could be applied to our data. Developing a ML / AI model which provides some sort of unique outcomes or insights into our data Devise models and algorithms to develop scalable solutions that can work in real-time with large amounts of data. Develop automation tools to enable machine learning Design, train and improve Machine Learning models

Pricing Model Development

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research: Our organization’s costs, target customer, revenue targets, and business goals. The competitive landscape of this new market. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models. Using targeted ads to A/B test landing pages with different price models. We want to enter this new market with a proven pricing model so that we can have a successful launch.

SaddleFit Digital Marketing Enhancement

SaddleFit Outfitters Canada LTD aims to strengthen its digital presence in the niche market of horse saddles. The project focuses on enhancing the company's online visibility and engagement through strategic digital marketing initiatives. Students will apply digital marketing skills to optimize the company's e-commerce platform for search engines, ensuring improved search visibility through metadata updates and a well-researched keyword strategy. Additionally, the project involves creating and managing targeted paid ad campaigns to reach potential customers effectively. Students will also develop and implement a social media content strategy that highlights the importance of saddle fitting, using engaging visuals and educational content. The goal is to increase brand awareness and drive traffic to SaddleFit's online store, ultimately boosting sales.