SaddleFit Outfitters Canada LTD aims to strengthen its digital presence in the niche market of horse saddles. The project focuses on enhancing the company's online visibility and engagement through strategic digital marketing initiatives. Students will apply digital marketing skills to optimize the company's e-commerce platform for search engines, ensuring improved search visibility through metadata updates and a well-researched keyword strategy. Additionally, the project involves creating and managing targeted paid ad campaigns to reach potential customers effectively. Students will also develop and implement a social media content strategy that highlights the importance of saddle fitting, using engaging visuals and educational content. The goal is to increase brand awareness and drive traffic to SaddleFit's online store, ultimately boosting sales.

The project deliverables include an SEO-optimized e-commerce store with updated metadata and a refined keyword strategy. Students will also launch and monitor a live paid ad campaign tailored to the horse saddle market. Additionally, they will create a comprehensive social media content calendar, complete with performance insights, to guide future content creation and engagement strategies. These deliverables will collectively enhance SaddleFit's digital marketing efforts and brand presence.