Achievements



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Recent projects

Competitive Pricing Project
In order to remain ahead of the game, knowing what your competitors are doing is crucial. This is especially important when it comes to pricing. Therefore, we are looking to build out a database/template that can be used to track and monitor competitor pricing information. This project would include gathering and interpreting information across various Canadian restaurant chains. With a focus being place on their pricing, increases over previous years, number and type of menu items, and beverages and specials they may be offering. This would then be broken down by province/region/food category/market/ to help provide us with a comprehensive tool to analyse market trends. Another aspect would be to analyze 3rd party delivery (Skip the Dishes) pricing as well as discount pricing on certain days/nights of the week.

Marketing ROI Analysis
How can we gauge the return on investment of our Marketing expenditure? We would like teams of students to look into our different marketing pieces to better understand how we can track the impact that our marketing expenditure is having on the bottom line. Students with a strong business/ marketing background are ideal for this project. Students could focus on all or any of these areas: How to track and gauge the success and ROI of our existing marketing expenditure with partners such as Live Nation and Curling Canada. Track and gauge the impact and ROI of our social media expenditure. Track and gauge the impact and ROI of existing in-store marketing such as features and contests.

Research on the Casual Dining Sector
Why is guest count and consumer spending shrinking and what are the driving factors? How much of an impact has 3rd party delivery had on consumer behavior and on the restaurant industry as a whole? We are looking for students to do a deep dive into the restaurant industry, with a specific focus on the casual dining sector. They should look into consumer speeding habits and other factors that may be leading to decreasing sales industry wide. The use of both quantitative and qualitative methods to get a better understanding of how Mr. Mikes should re-adjust or combat these external factors.

Design a Restaurant Menu for the Future
What should our menu look like in ten years? A menu is one of the most important visual and tactile components of the consumer experience at any restaurant. We would like a team of students to help us conceptualize what our menu should look like in order to stay relevant to consumers ten years down the line. Students could focus on all or any of these areas: Researching and analyzing our industry’s landscapes and competitor's menus for menu design insights. Designing multiple wireframes or concepts of potential menu designs for us to assess.