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Marketing ROI Analysis

Closed
Mr Mike's Steakhouse Casual (RAMMP Hospitality Brands Inc.)
Mr Mike's Steakhouse Casual (RAMMP Hospitality Brands Inc.)
Burnaby, British Columbia, Canada
Jas Hari
Business Affairs Manager
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Accounting Marketing strategy
Skills
marketing return on investment return on marketing investment business marketing
Details

How can we gauge the return on investment of our Marketing expenditure?

We would like teams of students to look into our different marketing pieces to better understand how we can track the impact that our marketing expenditure is having on the bottom line. Students with a strong business/ marketing background are ideal for this project.

Students could focus on all or any of these areas:

  • How to track and gauge the success and ROI of our existing marketing expenditure with partners such as Live Nation and Curling Canada.
  • Track and gauge the impact and ROI of our social media expenditure.
  • Track and gauge the impact and ROI of existing in-store marketing such as features and contests.

Deliverables
No deliverables exist for this project.

About the partner

Partner
https://mrmikes.ca
Burnaby, British Columbia, Canada
1000+ employees
Food & beverage

MR MIKES SteakhouseCasual is the birthplace of steakhouse rebellion. We are where the traditional stuffiness of the chophouse went to die. We pride ourselves on being the harmless chuckle in the face of unnecessary formality. The UrbanLODGE is intentionally different from a typical bar or lounge. It’s not a lounge and it’s not a sports bar… it’s a space we liken to an Adult Rec Room. Put down the phone, grab a board game and have some fun. UrbanLODGE is a fun place to be social and actually talk. MR MIKES has 47 locations in BC, AB, SK, MB and ON.