Innovation through Design Thinking
ADMS 4235
Senior undergraduate marketing students in New Product Management apply design thinking and market research to identify unmet consumer needs and develop tested product concepts. Acting as innovation consultants, they deliver insights and recommendations grounded in user-centered research. Partnering with our students gives organizations: Fresh, research-backed ideas for new products or services Deep consumer insights derived from interviews and empathy mapping Concept testing results from real users A clear, actionable business case to support product development or enhancement
Applied Marketing Management- Winter 2026
ADMS 3220
Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.
Applied Marketing Management- Fall 2025
ADMS 3220
Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.
Applied Marketing Management
ADMS 3220
Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.
Applied Marketing Management
ADMS 3220
Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.
Applied Marketing Management
ADMS 3220
Students analyze marketing problems and develop marketing solutions to real-world situations. This course provides students with an opportunity to apply their marketing knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients will receive a complete marketing plan (including situation analysis, segmentation, targeting, positioning, marketing strategy and implementation plan) from student groups.