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In a world of mass production, ACU stands for meaningful education, rewarding research, and life-changing community engagement.
Our mission and values form the core of who we are as a Catholic organisation. Discover our history, structure, and our journey to be a leader in research and teaching – a goal we’re already achieving as a top 2% world-ranked university.
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Individual, Group and Organizational Analysis 2024
BIPX301
Our students have taken course on Organizational Behaviour that focuses on the following topics: Values and attitudes Personality Motivation Group behaviour and work team dynamics Leadership Power and organizational politics Organizational culture and change Learners will analyze personal, inter-personal, group, teams and organizational issues and strategies, using a range of Organizational Behaviour (OB) concepts and analytical frameworks and provide recommendations for improvement.
Database Design (Data and Information Management)
ITEC200
Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program/course will learn foundational knowledge and practical skills in database design and implementation. They will develop their skills in identifying and modeling organizational information requirements; developing conceptual data models and verifying their structural characteristics with normalization techniques; implementing a database using a Relational Database Management System (RDBMS) and Structured Query Language (SQL). In addition, the course introduces database administration activities and ethical considerations in handling organizational data.
Digital Marketing
MKTG 209
Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on two main projects over the course of the semester: a digital marketing audit followed by a digital marketing strategy plan based on audit findings. Students in this program obtain both the theoretical and practical understanding of the Internet marketplace necessary to adapt to the many changes while also equipping them with the skills they will need to perform vital daily functions as a digital marketing specialist. The unit also ensures that the use of technology to facilitate marketing activities does not disadvantage vulnerable consumer segments in the marketplace. Some of the key concepts students would study in this unit are: web analytics, search engine optimization, search engine marketing, social media marketing and online reputation management.
Marketing Strategy
MKTG207
Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course understand the key concepts, practical tools and practices of marketing. This unit provides the scaffolding that bridges the core principles of markets and marketing covered in the foundation unit and the study of marketing as a discipline in a more in-depth way. The unit is taught from the perspective of a Marketing Manager who makes decisions about products in the marketplace, and who utilises tools in order to make these decisions. Students focus on the managerial aspects of marketing such as: market research, brands, pricing, distribution, marketing channels, and the marketing of services.
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