Wisematic Inc. is seeking to enhance its digital presence and improve the marketing strategy for its Learning Management System (LMS). The current challenge is to effectively reach and engage the target audience, which includes educational institutions and corporate training departments. The goal of this project is to develop a comprehensive digital marketing strategy that leverages current classroom knowledge in digital marketing, social media, and content creation. The project will involve analyzing current market trends, identifying key digital channels, and proposing actionable strategies to increase brand awareness and user engagement. Learners will have the opportunity to apply their theoretical knowledge to real-world scenarios, focusing on creating a cohesive and impactful marketing plan.

The project deliverables will include a detailed digital marketing strategy document outlining the proposed marketing channels, content strategies, and engagement tactics. Additionally, learners will create a presentation summarizing their findings and recommendations. The deliverables should provide Wisematic Inc. with a clear roadmap to enhance its digital marketing efforts for the LMS, ensuring alignment with the company's goals and target audience needs.