Market Entry Consulting

Open
Main contact
The Method Effect
Calgary, Alberta, Canada
Chuck Bean
Founder
(5)
4
Portals
(1)
Project
Academic experience
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy Social media marketing Marketing analytics
Skills
market opportunities marketing research small business marketing
Details

Our company consists of a partnership of two, who are expanding its offering of consulting services in the Calgary and Alberta market. One partner is a tenured management consultant with decades of experience in the space, the other is a tenured business professional who is shifting her focus into executive and management development coaching.


Professionally trained through Rotman School of Management, the partner is now wanting to launch her new business venture, and gain assistance in development of a strategic marketing plan.

Deliverables
  • Developing a market entry strategy for executive business development coaching
  • Creating a value proposition for development coaching within mid-sized corporations
  • Designing a marketing strategy that is cost effective and targeted, understanding that financial resources for marketing are limited
  • Assessing competitive landscape and positioning strategies
  • Establish base pricing strategies
  • Define key customer channels - Who and what types of business clients are interested in management development?
  • Keep to the local Calgary and Alberta markets
Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the partner

Partner
Calgary, Alberta, Canada
2 - 10 employees
Business & management, Business services, Human resources & recruitment, Manufacturing

The Method Effect is a Calgary based consultancy that specializes in strategy, training, coaching and commercialization. We are often involved in human capital projects or helping businesses maximize their potential. Clients range from start-up to mature large corporations.