Kids At Risk Action (KARA) is a nonprofit organization dedicated to advocating for vulnerable children. The organization seeks to enhance its funding through a well-structured donor campaign. The goal of this project is to design and implement a donor campaign that effectively communicates KARA's mission and attracts potential donors. Students will apply their knowledge of marketing, communication, and nonprofit management to create a compelling campaign strategy. The project involves understanding the target audience and crafting a message that resonates with potential donors. By the end of the project, students will have developed and initialize a comprehensive plan that includes digital and traditional marketing strategies, ensuring the campaign's success.

The deliverables for this project include a detailed donor campaign plan, publishing the initial campaign communications, and a presentation of the proposed strategy and initial launch. The plan should outline the campaign's objectives, target audience, and marketing channels. Students will also create messaging to guide the public through the donor decision journey.

The presentation will summarize the campaign strategy and highlight key components, demonstrating the potential impact on KARA's fundraising efforts.