International Market Expansion

Closed
Project
Academic experience
100 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Market expansion Sales strategy
Skills
business strategies marketing restaurant operation
Details

To identify potential markets and marketing opportunities and formulate appropriate business strategy for international market expansion to the United States

Deliverables

Working with Mr Mikes VP Don Gowan, students will help investigate potential markets to expand into for Mr Mikes SteakhouseCasual. And just as important, the team will explore marketing options and strategies to help introduce a restaurant concept that has over 60 years of brand recognition and loyalty in Western Canada into potential new markets in the US where Mr Mikes will be a brand new entity.

Mentorship

Don will be available for regular video conferencing sessions to provide ample background and information to assist the students and ensure a successful outcome for all parties.

About the partner

Partner
Burnaby, British Columbia, Canada
1000+ employees
Food & beverage

MR MIKES SteakhouseCasual is the birthplace of steakhouse rebellion. We are where the traditional stuffiness of the chophouse went to die. We pride ourselves on being the harmless chuckle in the face of unnecessary formality. The UrbanLODGE is intentionally different from a typical bar or lounge. It’s not a lounge and it’s not a sports bar… it’s a space we liken to an Adult Rec Room. Put down the phone, grab a board game and have some fun. UrbanLODGE is a fun place to be social and actually talk. MR MIKES has 47 locations in BC, AB, SK, MB and ON.