Mohawk College
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Marketing Strategy Consultancy test

MKT 6000
Closed
Main contact
Riipen Demo University
Riipen Demo University
Vancouver, British Columbia, Canada
Adam Rossi
Adam Rossi
Product Manager
(0)
Timeline
  • October 13, 2019
    Experience start
  • February 2, 2019
    Midway Check-in
  • February 21, 2019
    3
  • November 23, 2019
    2
  • December 22, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred partners
Anywhere
Any
Any industries

Experience scope

Categories
Accounting Market research Product or service launch
Skills
storytelling
Learner goals and capabilities

This assignment focuses on a student’s ability to analyze generation Y’s behaviour patterns, and potential use cases for marketing via social media platforms, such as Instagram and Snapchat.

Learners

Learners
Undergraduate
Any level
30 learners
Project
30 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

The final project deliverables are a 10-page document including media recommendations, and a 20-minute presentation including budget

Project timeline
  • October 13, 2019
    Experience start
  • February 2, 2019
    Midway Check-in
  • February 21, 2019
    3
  • November 23, 2019
    2
  • December 22, 2019
    Experience end

Project examples

In groups of 5, these 3rd Year student-consultants will solve a business challenge currently facing your business over an intensive 2.5-week period! The challenge can be anything related to business, such as: new points of market entry, moment marketing analysis, and ethnodemographic research.

Additional partner criteria

Partners must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.