Mohawk College
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Integrated Marketing Communications Project Experience

MARK 3340
Closed
Main contact
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Kapil Munjal, MBA
Kapil Munjal, MBA
He / Him
Marketing Faculty at Douglas College
(3)
2
Timeline
  • January 27, 2025
    Experience start
  • April 2, 2025
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred partners
Anywhere
Sole proprietorship, Family-Owned, Small to medium enterprise
Business & management, Consumer goods & services, Cosmetics & beauty, Entertainment, Events services

Experience scope

Categories
Advertising Social media marketing Branding & style guides Market expansion Marketing strategy
Skills
public relations promotional strategies sales promotion advertising campaigns strategic planning integrated marketing communications selling techniques advertising sales
Learner goals and capabilities

This experience is designed for learners who have explored the multifaceted world of integrated marketing communications (IMC). Participants will have the capability to apply their understanding of advertising, sales promotions, public relations, and personal selling to real-world projects. By engaging with industry professionals, learners will develop and execute promotional strategies that align with organizational goals. This experience will enable learners to translate classroom knowledge into practical applications, enhancing their skills in strategic planning, media evaluation, and effectiveness measurement.

Learners

Learners
Undergraduate
Intermediate levels
21 learners
Project
60 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables
  • Comprehensive promotional strategy plan
  • Creative advertising campaign proposal
  • Public relations and media outreach plan
  • Sales promotion and personal selling strategy
  • Evaluation report on promotional program effectiveness
Project timeline
  • January 27, 2025
    Experience start
  • April 2, 2025
    Experience end

Project examples

  • Develop a promotional strategy for a new product launch
  • Create a social media advertising campaign for a local business
  • Design a public relations plan for a community event
  • Propose a sales promotion strategy for a seasonal sale
  • Evaluate the effectiveness of an existing marketing campaign
  • Plan a direct marketing initiative for a niche market
  • Conduct a media analysis for a targeted advertising effort
  • Develop a global communication strategy for an expanding brand